It can be text, image, or button.Ī study shows that red works better for a CTA button than green. If important elements like call-to-actions (CTAs) stand out, visitors are more likely to interact with them.Ī CTA is a part of a website that compels visitors to perform an action leading toward a conversion. Picking the right website color scheme can influence your visitors’ decisions. A conversion happens when a visitor performs a desired action on your website, such as purchasing a product or filling out a subscription form. Here are three reasons why website color schemes are essential: Boost ConversionsĪdjusting your website color scheme can boost the conversion rate. How to Find Exact Color Schemes on a Website?Īlthough colors are often regarded for aesthetic purposes only, picking the right palette brings additional benefits to your site.How Many Color Schemes Should a Website Have?.Why Are Website Color Schemes Important.